Spring is always about color, and this Spring really takes it to a new level. With many silhouettes subtly evolving from Fall, as we talked about a couple of weeks ago, color is even more front and center than usual. Beautiful hues really make things look fresh and new, and there is a large array to choose from. Whether you like bold, soft, or neutral, you won’t be disappointed.

ROYGBIV Rainbow. Spring’s color story is all about the rainbow..and then some. And we mean that both figuratively and literally. The full rainbow palette can be found on everything from tees to dresses – we love the use of the entire multi-color palette in accessories, like a cute clutch or casual sandals. And individually, each of the saturated, rich hues make a Spring statement that is modern, yet grounded in the most timeless of colors from red to orange to yellow…well, you get the idea.

Cotton Candy. Like a beautiful array of cotton candy, or that Baskin-Robbins rainbow sherbet you loved as a kid, soft - yet vibrant - pastels of the season may also conjure up memories of some of your favorite childhood outfits. But don't worry ladies, there are a lot of wonderfully grown up and modern ways to wear them. (Fun fact: The "Baskin" in "Baskin-Robbins" is the same family as the Baskins, who founded and still own Mark Shale.)

Every Pink. We’re going to give a special shout-out to pink this season. Falling into all the other categories we’re highlighting this week, it is as chic as ever in bold shades, pretty pastels, vibrant hues, and blushy tones that can be worn as neutrals. Embrace this feminine shade throughout this season (and next).

Unbiased Neutrals. Neutrals are both soft and bold. Black, navy, and white create sharp contrasts whether you choose to wear them together or with any of the colors noted above. Soft tans and greys look sophisticated on their own, or with any of this season’s pretty shades - especially all the soft colors we’re talking about.

Head over to this week’s Fashion Finds, “Spring Color Finds: Bold, Happy…and Wearable” for our top wardrobe updates that will add some colorful life to your closet. We can’t wait to hear about your color favorites and purchases through the comments section below and on social media.